The New Zealand government is helping teenagers cope with pain with the Love Better campaign.

The New Zealand government has released a video showing the universal truth that "breakups suck" as part of a new campaign to help teenagers cope with grief. This unprecedented but atypical campaign was carried out by the government to support young people  going through a difficult phase and  being abandoned. 

The Love Better campaign  has suggested healthy ways to deal with emotions, reports The Guardian. According to the film's voiceover, 's Love Better campaign is "a community of newly broken people helping newly broken people so that a little pain doesn't become a big pain." The video features real footage of young people , who discuss how they go through the separation process, rather than staged or scripted acts, the Guardian reports.The campaign would include videos, articles, podcasts and other social media content, including  TikTok and Instagram. 

 

 "This is not an approach attempted by any other government in the world," Priyanca Radhakrishnan, deputy minister for social development, said on Wednesday. She also added, "The way we're doing that, using some of these real and raw stories, but also making sure we have platforms that reach young people...is also the strength of this campaign." Love Better Campaign for Teens 

 The goal of this campaign is not only to help through this emotional time, but also to spread healthy ways to cope with it. 

According to  data shared by the Guardian, around 80% of New Zealanders aged 16-24 have been in a relationship and 87% of them have experienced harm  beyond the normal pain of a breakup.Those numbers were revealed in a government-commissioned study in 2022. In addition, research commissioned by the government shows that the majority of young people (55%) were unsure or just “fairly sure” that they would be able to end a secure relationship. While the majority of reported injuries were emotional in nature, research shows that  one in six young people has experienced physical altercations in their relationships.