ITV has announced that Lorraine Kelly’s long-running morning show will be shortened to 30 minutes, sparking concern among staff as rumours of widespread job cuts circulate within the broadcaster. The popular programme, usually a staple of ITV's weekday morning lineup, will now air from 9am to 9:30am starting later this year.
The decision is part of a broader restructuring effort at ITV, aimed at streamlining production and reducing costs. Sources suggest that the move may be linked to upcoming redundancies, though ITV has not yet confirmed the scale or details of any job losses.
Lorraine Kelly, who has hosted the show since 2010, is one of the network’s most recognisable faces. Her mix of celebrity interviews, lifestyle segments, and health advice has earned her a loyal viewership. The reduction in airtime has led to speculation that other programmes in the daytime lineup may also face changes.
ITV has stated that it remains committed to delivering quality content, despite operational changes. “We are constantly reviewing our schedule to meet the evolving viewing habits of our audience,” an ITV spokesperson said. “Lorraine will continue to bring the warmth, insight, and entertainment that viewers love.”
Staff at ITV are said to be bracing for potential layoffs across various departments, particularly in news, production, and technical support. Industry experts note that the shift reflects broader pressures facing traditional broadcasters, including declining linear TV audiences and increasing competition from streaming platforms.
While the changes may signal a difficult period for ITV, fans of Lorraine Kelly can expect her to remain on air—albeit in a shorter format. The move marks a significant moment in daytime TV and highlights the ongoing transformation of British television.
