Jesse Nelson Tried Out P Diddy On His First Single Since Leaving Little Mix.

Its release was reportedly delayed by several weeks so that the hip-hop star might appear in the music video. Nelson previously described the song as the club's anthem "in your face," which fans may have shared.  or you love it, or you hate it, and I'd rather have someone like me, okay..." she told Noctis XXI magazine.

It's less than a million miles from the heavier R&B tunes on Little Mix - think Power, Salute, or Wasabi. Nelson's signature vibrato and subtle harmonies are instantly recognizable, despite the awkward focus between Texas, Jamaica and his hometown of Romford. Lyrically, the song is inspired by the "excruciating breakup" in which the 30-year-old asks himself: 'Why do I like bad boys, what's wrong with me? Why am I attracted to someone who looks naughty?'"

Inspired, he contacted production duo Loose Change - behind the platinum single from Little Mix on Touch - and offered them his idea. "You'd think I was crazy, but I wanted to write a song about why most women like bad boys, and I wanted to use a Diddy song," she recalled. And they said, 'Let's do it.'"

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In the song, Nelson explains, "I love his tattoos and gold teeth / It's hard to feel like a bad person," endorsed by American rapper Nicki Minaj (who also makes a ruthless attempt to provide a transatlantic accent).

It's a bit chaotic the first time you listen to it - but once you get used to the song's contours, it sticks in your head. In the ex-girlfriend solo singles lineup, "Fighting for this Cheryl's Love" or "The True Girl of Mutia" tops without reaching the top of Beyonce's "Crazy In Love" or the low-level "No, like an innocent girl" by Victoria Beckham. It was a confident but imperfect start to Nelson's solo career.