In an industry that has often struggled with inclusivity.
Nyma Tang has emerged as a leading voice advocating for broader representation in beauty. Known for her popular YouTube series The Darkest Shade, Tang reviews makeup products to see how well they cater to deeper skin tones a market that has been historically underserved.
Growing up as a Sudanese-American woman, Tang faced challenges finding makeup that matched her skin tone. This personal struggle motivated her to start her channel in 2015, focusing on highlighting the lack of options available for people with darker complexions. Her honest reviews and thoughtful commentary quickly attracted a large audience, resonating with viewers who shared similar experiences.
Beyond product reviews, Tang uses her platform to discuss broader issues of colorism and representation. She emphasizes that beauty brands must prioritize diversity not as a trend but as a permanent and necessary shift. Many major brands have responded to her critiques by expanding their shade ranges and adopting more inclusive marketing practices.
Nyma Tang’s influence extends beyond YouTube. She has collaborated with several major beauty brands to create products specifically designed for deeper skin tones, helping to close the gap in the market. Her work has sparked important conversations about inclusivity and has paved the way for other creators of color to find their voices in the beauty community.
Despite her success, Tang remains grounded and committed to her mission. She continues to advocate for change, using her growing platform to amplify marginalized voices and push for systemic improvements in the beauty industry.
Nyma Tang’s journey underscores the importance of representation, proving that inclusivity in beauty is not only possible but essential for the industry’s future.
