- After a slow-paced PR campaign, Adele's first new music hit the market in six years.
Easy On Me, a supportive and emotional ballad for piano, was released at midnight UK time and offered fans a first look at their "Divorce Album," titled 30. It will be the sequel to the hugely successful 19, 21, and 25 albums.
In Easy On Me, Adele explains her decision to leave their marriage in 2019 while pleading with her son and ex-husband for understanding. "I changed who I am to put both of you first," he sings, "but now I'm giving up." This moment, so naked and without nail polish, gives you goosebumps.
Adele's voice was filled with regret but also determination.
In the accompanying music video, director Xavier Dolan chose this moment to go from black and white to full color - and made it clear that it was the voice of a woman who had shattered her entire world and realized she had nothing to feel guilty about. That he was waiting for the first place.
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Adele turned to the "Calm" chorus for herself and her family - and accepted that it was too soon for her to see his point of view. "I have good intentions / And highest hopes / But I know now / Probably won't even show up."
The song appears to be the first song written for Adele's upcoming album and dates from the year they split, and that emotional closeness is evident in their singing, both strong and fragile. But there is also generosity in the song. Adele reaches out to those she hurts, but Easy On Me is also a big wool blanket that shrouds the loneliness and pain of anyone who's ever had a broken heart.
Fans worldwide didn't stop listening to Easy On Me immediately after its premiere - 299,000 people saw its debut live on YouTube. It comes just five weeks before their new album, captivated by a global marketing campaign for the first time, at number 30, will be projected on buildings and billboards in Brazil, Mexico, Dubai, Italy, Germany, Ireland, USA, and UK.
Fans guessed the November 19 release date correctly, as Taylor Swift moved her upcoming album a week ahead, apparently to avoid conflict with Adele. Media caption Easy On Me is Adele's first new music in six years. Like the previous three albums, the title refers to a certain age in Adele's life.
Thirty was the age at which she married her longtime partner Simon Konecki and then left him. The star said the album was recorded to help her nine-year-old son understand their divorce next year. "With this tape, I want to explain to him who I am and why I voluntarily gave up his entire life in search of my happiness," she told Vogue magazine. It makes him very unhappy sometimes. And it's a real wound for me that I don't know if I can heal," he added.