Balenciaga takes first place in the Lyst Fashion Index Hot Brands; see complete list

"This quarter's Lyst Index is a testament that fashion exists in these turbulent times. It tells the story of what the world wants to wear and the brands that shape that story," said Lyst.

Lyst, a premium fashion technology, and shopping app, have launched the Lyst Index – a quarterly ranking of the hottest fashion brands also products – for Q1 2022. Gucci and Louis Vuitton are in second and third place.

The index considers the behavior of Lyst shoppers, including on- and off-platform searches, product views, and sales. It also includes factors such as social media mentions, global activity statistics, and engagement over three months, according to Lyst, the Balenciaga F/W '22 Snowstorm Show in Paris, the new flagship show in London, and a campaign with Kim Kardashian and Justin Beiber helping the brand. maintain the number one position. "In terms of generating brand heating, social noise, and tough sales around key products, Balenciaga seems untouchable by Demna; "Demand for the Lyst brand is up 108% in the quarter," he said.

According to the F/W'22 Lyst Blizzard show at Balenciaga in Paris, the new London campaign and flagship featuring Kim Kardashian and Justin Bieber helped the brand maintain its number one position. "In terms of generating brand heating, social noise, and tough sales around key products, Balenciaga seems untouchable by Demna; "Demand for the Lyst brand is up 108% in the quarter," he said.

While Gucci retained second place from the previous quarter, Louis Vuitton moved up one spot to third thanks to Virgil Ablo's latest show and two new studios in France, and Prada dropped to fourth place. Valentino made a big profit, moving up six spots from eleventh place in the last quarter to fifth.

"Zendaya participated in the Spring '22 campaign, the pink and black F/W '22 collection, and launched their first sneakers consciously," causing Valentino to jump, says Lyst.

However, Glenn Marten's Diesel made the most significant jump, as he rose 31 positions and entered the Lyst Index for the 1st time at No.15 Lipa, Rihanna, and Megan Thee Stallion, which boosted brand demand by 400% in the last three months, helping the brand climb ten places. To 10th place. Rick Owens has returned to the top 20 after two quarters in 16th place. "Rick Owens' buyer base is proliferating; Global demand for the brand is up 68% in the quarter."